🚀 Modern SEO, GEO & AI Search

Search Visibility for the AI Search Era

Expert guides on Technical SEO, Generative Engine Optimization, AI Search, semantic SEO, topical authority, Core Web Vitals, and modern search visibility systems.

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About IndexCraft

IndexCraft is a search visibility hub focused on the shift from traditional blue-link SEO to AI-driven search — where AI Overviews, ChatGPT, Perplexity, and Gemini increasingly summarize and cite content instead of just linking to it. The guides here cover Technical SEO, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), SERP analysis, and content strategy — written to be useful for practitioners, not just search engines.

Alongside written guides, IndexCraft maintains a set of free, browser-based tools — a bulk site crawler, a redirect chain checker, a page source viewer, and an SEO/AEO/GEO audit tool — built to help diagnose and fix the technical issues that hold sites back in both classic search and AI search.

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Technical SEO

Crawlability, indexing, and Core Web Vitals fundamentals.

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AI Search & GEO

Getting cited by AI Overviews, ChatGPT, and Perplexity.

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Strategy

Frameworks for planning and scaling search visibility.

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Free Tools

Crawler, redirect checker, and audit tools — no cost.

⚙️ Technical SEO

Crawlability, indexing, Core Web Vitals, and the technical foundations every ranking strategy depends on.

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🧭 Strategy

Frameworks for planning, prioritizing, and scaling search visibility work across content and teams.

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📊 SERP

Understanding SERP features, ranking volatility, and what's actually showing up in search results today.

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🏗️ Foundations

Core SEO concepts worth knowing before going deeper into technical or strategic execution.

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🛠️ SEO

Practical, hands-on SEO tactics for on-page, off-page, and holistic optimization.

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✨ AI Prompts

Ready-to-use AI prompts for SEO research, content briefs, and workflow automation.

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📚 Resources

Templates, checklists, and tools that speed up SEO and AI-search workflows.

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🔗 GitHub

Free, browser-based tools and checklists for auditing and fixing technical SEO issues — no signup required.

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LogCraft

Log Analyser & AI-Visibility Dashboard

Frequently Asked Questions

What is Generative Engine Optimization (GEO)?

GEO is the practice of structuring and writing content so it gets accurately cited and summarized by AI systems such as ChatGPT, Google AI Overviews, Perplexity, and Gemini — rather than optimizing only for traditional blue-link rankings.

How is Answer Engine Optimization (AEO) different from traditional SEO?

AEO focuses on structuring content to directly answer specific questions — using clear headings, concise definitions, and structured data — so answer engines can extract and surface it as a direct response instead of just a ranked link.

Does technical SEO still matter in the AI search era?

Yes. Crawlability, site speed, clean HTML, and structured data remain the foundation that both traditional search engines and AI crawlers rely on to understand, trust, and cite content.

What topics does IndexCraft cover?

IndexCraft publishes practical guides on technical SEO, GEO, AEO, AI search, SERP analysis, content strategy, AI prompts for SEO workflows, and free tools for auditing search visibility.

Are the tools on IndexCraft free to use?

Yes — tools like the Site Crawler, Redirect Chain Checker, and the SEO, AEO & GEO Audit run directly in your browser and are free to use.

How often is the content on IndexCraft updated?

Guides are reviewed and refreshed on an ongoing basis to reflect changes in search algorithms, AI Overviews, and how answer engines rank and cite content.

How do I check whether my pages are actually indexed?

Use the URL Inspection tool in Google Search Console for a single page, and the Page indexing report for the whole site. A site: search on Google gives you a rough idea, but its counts are estimates, so don't treat them as proof either way.

How long does it take for SEO changes to show results?

Small technical fixes can show up within days once Google recrawls the page. Content and authority work usually takes a few months to move rankings, and newer sites tend to wait longer. If nothing has changed after a couple of recrawls, check that the page is indexed before assuming the change didn't work.

Does schema markup help me get cited in AI Overviews?

It helps machines understand what a page is about and which entity is behind it, which makes your content easier to parse and trust. It is not a switch that guarantees a citation, though. The content itself still has to answer the question clearly and better than the alternatives.

Should I block AI crawlers like GPTBot in robots.txt?

It depends on what you want. Blocking training crawlers such as GPTBot keeps your content out of future model training, but blocking the search-side crawlers (like OAI-SearchBot or PerplexityBot) can also remove you from AI answers and their links. Decide per crawler rather than blocking everything in one line.

Can I track traffic that comes from ChatGPT or Perplexity?

Partly. Clicks from these tools usually show up as referral traffic in GA4 from domains like chatgpt.com or perplexity.ai. What you can't see is how often you were cited without a click, so referral numbers will always undercount your real visibility in AI answers.

Who writes the guides on IndexCraft?

The guides are written by Rohit Kunal, a technical SEO specialist who works hands-on with crawling, indexing, structured data, and AI search visibility. Each guide links to its sources so you can check the claims yourself.